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Hasbro has a long tradition of doing "Fans' Choice" figures for their Star Wars license, but this is their first shot for Marvel Legends. In a poll run through ToyFare magazine, fans could pick which of eight Marvel characters they'd want to see as an exclusive, and Sunfire beat out such luminaries as Silver Samurai and Gambit.
The figure is packaged in a unique blister card with a fiery backdrop and a large cardboard wrap around the bottom.*
This figure was sold exclusively on HasbroToyShop.com.